Dove Cameron Descendants 3

Film Prelaunch Social Campaign

In the lead up to the film premiere of Descendants 3 we were briefed to create 3 game-like videos with Dove Cameron for Disney Channel's Youtube and Instagram channels.

Aim: To create hype and excitement for the Descendants 3 film premiere, whilst giving Disney Channel audiences’ exclusive content with Dove Cameron, learning more about their favourite star.

This later also went on air as part of Disney Channel’s “We Love Dove” campaign.

Role: Creative, Editor and Co-Shoot Director.