BBC NORDIC 360 CHANNEL LAUNCH
BRIEF:
In a world that can feel so dark, the Nordic audience have the unique ability see the bright side. We were briefed to excite, intrigue and entice new and existing audiences to this brand new channel. So, visually conceptualising this mindset into an enticing teaser, we opened the door to a brand new world. Brighter TV is coming. Role: Creative and Editor
digital
New channel? New Instagram! We designed and created a brand new layout from scratch to launch the new BBC Nordic Instagram page. Utilising our new idents across multiple grid posts, creating reels using key talent and sourcing intriguing, bold grid posts, the channel successfully launch gaining 1k+ followers, with reels regularly reaching 300k+ views. Check out the feed at @bbcnordic